What is my marketing experience?
But really, titles mean nothing.
Working in a Fortune 500 corporation (Michelin North America) and in a marketing agency (Jackson Marketing Group), I’ve seen many facets of marketing and multiple marketing campaigns.
My favorite elements of marketing communications thrive on social interactions: face-to-face relationships, events and meetings, product launches, social media marketing, public relations/media relations, content marketing and email marketing. I believe if marketing is anything, it must be social.
Why be a small business consultant?
To say that I love family-owned, small businesses is an understatement. I am the biggest fan!
My dad began his business in 1989, and passed on his entrepreneurial spirit to my brother, sisters and me. He encouraged us from a young age to start our own businesses, and we had many business ventures: lemonade stands, car washing, babysitting, lawn mowing, etc. Most were successful, and the lessons we learned were practical and invaluable.
Knowing the heart behind launching a business and seeing those same small businesses succeed gives me great joy. I know the prayers and hours that are poured into it — every single day.
When my dad passed away December 5, 2011, I wish I had done more to help the family business. I had excused it saying I wasn’t into finance. But there were so many more facets to his small business than just investing clients’ money.
To be an entrepreneur doesn’t mean that you have to personally handle every aspect of your business on your own. Recently, a friend asked me to look at a press release she had drafted for her family’s business Studio 76 Kitchens and Baths. After we finalized that release, she explained that she had friends who need similar help. (Without a plan, marketing can be a great, big question mark!)
That sparked my idea of how I can help small businesses. Whether you need help with one aspect of marketing or a full marketing plan, please don’t hesitate to contact me. Sindelar Social Marketing is ready to help your brand and business succeed.